The Sales Hiring Authority

Finding the right salesperson has never been more important. In today's competitive business environment, one great hire can drive significant revenue, while the wrong hire can cost both time and money. Yet many companies still rely on outdated recruitment methods that focus more on resumes than real ability. Craig Emslie, founder of Sales Match, believes sales recruitment should be based on performance, proven results, and long-term fit. By using a rigorous vetting process a

Hiring salespeople is one of the most important decisions a business can make. A strong salesperson can increase revenue, build customer relationships, and help a company grow faster. On the other hand, hiring the wrong person can waste time, money, and opportunities. That is why interviews should go beyond resumes and smooth communication skills. The real goal is to uncover actual sales ability. Many candidates sound confident in interviews, but confidence alone does not gua